Social networking sites remain most popular among young adults, but other age groups continue to increase their engagement
Virtually ubiquitous. Social media is not a fad. If your organization or campaign is not taking it seriously, you are behind the times. Big time. Put a senior staffer on it… with a team. They’ll be interacting with more constituents/voters/customers than any other team in your organization.
Did you know that I am a trained logician? It was a long time ago, but I had the most amazing professor, George Smith, at Tufts U. I took a few courses with him. Prof Smith assigned Alice in Wonderland by Lewis Caroll in our Formal Logic class.
The other day I saw a rabbit wearing Google Glass. Actually, I didn’t notice the rabbit was wearing a pair of those fantastical eyewear at first. But when I saw a video of me bad mouthing nearly half of the American voters on YouTube the next day, I suddenly remembered the curious bunny wearing a pair of sleek glasses behind the bar.I should have realized that he was recording me.
#TheTimeliners - A Crowdsourced SciFi/Fantasy Adventure Novel
Imagine that timelines are waves emanating from each of us. Each of our personal timelines emanates forwardly and outwardly. Our timeline bounces off other people’s timelines, creating cross-connections. Mapped out, the waves of all these timelines creates the meta-timeline that we all move through.
Among the masses of people are an unique people called Timeliners. Most Timeliners are Refractors. When a timeline wave hits a Refractor, it splits into multiple timelines. How many depends on the age and strength of the Refractor. Older and, to a lesser degree, stronger Refractors create more splits.
A much smaller number of the Timeliners are Convergers. As timeline waves hit Convergers, they are consolidated into a single timeline that is shaped by their own decisions. Their future is singular and unwritten. So they couldn’t, in theory, travel to the future (if it were possible?).
But the singular timelines of Convergers can be split again by Refractors. Convergers have worked for millennia to guide the meta-timeline by gathering and converging individual waves to nudge the other trajectories of the meta-timeline. Sadly, a dark few of the Convergers have taken to killing Refractors to increase their control over the meta-timeline. But, it’s only a matter of time before they turn on their fellow Convergers, too.
OK, I’m not really good at writing fiction. So I want to crowdsource this idea for a living SciFi/Fantasy novel. If any of you want to take a hand at writing a chapter in this story, have at it. Just remember to use the hashtag #TheTimeliners so we can all read them.
Using Twitter for Creating Business Opportunities - My Speech at the Dutch Embassy
To tweet or not to tweet?
Do you see twitter as a drain on your staff resources with an uncertain Return on Investment? Or do you see it as an opportunity to understand and unlock new markets, promote your brand and extend your professional network.
We all understand the value of using Twitter to monitor industry and market trends. Your competitors are using Twitter to market their companies. Business analysts are using Twitter to talk about trends and innovations. Customers are talking about products they buy from their favorite (and least favorite) companies. And the leaders of companies in your industry are on Twitter talking about their work, their communities and their lives.
Tools like Tweetdeck, Hootsuite, Topsy, Attentive.ly and Radian6 make it easy for us to monitor keywords, key influencers and key communities in real time and with post hoc analytics. These tools make it easy to work Twitter efficiently into your daily work routine.
Do you doubt me? Perhaps you remember when we first started using email. People were concerned that email would distract us from our work; that we would be sucked into checking our inbox constantly, when we should be on the phone or meeting with business prospects.
But I doubt any of you still feel that way. You have developed habits that help you manage the time spent on email. And you certainly recognize the essential value email brings to your business’s success.
I submit to you that Twitter will become as commonplace to your daily business habits as email, and you will reap rewards for it.
Twitter offers four essential values to your business:
1. Monitoring your industry and market – Businesses and customers in your market sector are using Twitter to talk about products, service and brands. Twitter is often the first place news breaks, so it is essential to monitor.
2. Marketing your company’s brand – Twitter can be used to market your brand in the traditional sense. But it also allows you to manage your brand within the context of the real-time conversation about your brand and industry. If you are monitoring Twitter, you will be able to get out in front of market developments by using Twitter, itself, to respond. This is especially valuable as you work to develop and expand your foothold in distant markets.
3. Building your personal brand – Twitter is not just useful for marketing your business’s brand. It is also valuable to market your personal brand. Businesses are made up of people and Twitter offers the people who lead businesses the ability to create their own brands. Personal brands can be leveraged to make deeper connections with the people behind other businesses. If you are known as an expert in your industry, other leaders in your industry will seek you out.
4. Expanding your professional network – In addition to using Twitter to connect your business to other businesses and customers, you can use it to connect your people to the people running the other businesses in your industry, as well as other key leaders.
Your goal is to create business opportunities here in the US. Monitoring the US market, marketing your brand and building your personal brands are key to your efforts. But digging in real deep by using Twitter to create connections and deepen relations with key industry leaders in the US market will be invaluable to you.
A little research is needed… first to create a list of the CXOs of US businesses you want to connect with; as well as with key people at state and local Chambers of Commerce and other local business groups. Next, match Twitter handles to the people on your list. Google searches with their name and the word “Twitter” will find most of them. If you have their email address, there are services that will match them for a fee. That said, if you have their email address (or meet them in person), don’t hesitate to ask them directly to follow you back so you can use Twitter to communicate.
That’s probably the key point that most people gloss over: Twitter is as much a person-to-person communications platform as it is a way to connect with a mass audience. A direct message to a contact on Twitter often cuts through the noise in their email inbox. A public exchange with another business leader on Twitter can create a buzz about both of your companies.
The bottom line is: Be creative. Twitter is a very flexible platform that can be adapted to nearly any communication, marketing, advocacy or other outreach effort.
“It doesn’t take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative message on someone else’s campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its ability to use its hashtag to promote its message.”—Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign
“Recently, and not long after President Obama joked at the White House Correspondents Dinner that he was “not the strapping young Muslim socialist (he) used to be,” Ohio Representative Marcy Kaptur (D-OH9) tweeted that “Barack Obama is the worst socialist ever. Dow Touches 15000 on Jobs Data http://t.co/sGa4Es4kAG via @WSJ” (@RepMarcyKaptur)”—
Fresh off the heels of of a near complete collapse on the fiscal cliff deal, the Republicans in the House are now splitting over whether or not to provide disaster relief to the victims of Superstorm Sandy.
Among the buzz about this on Twitter is Rep. Peter King’s (R-NY) attack on his fellow Republicans. Usually an extreme right-winger, King reached out via Twitter and YouTube to tell New York voters never to donate to Republicans again.
House GOP has no problem finding NY to raise $. After Sandy snub, anyone from NY who donates now is out of their mind: youtu.be/9aNwMbKdCDE
As I sit here waiting to speak at the National Breast Cancer Coalition conference, I am reminded of a panel I spoke on in London about a year and a half ago for NESTA’s Neighborhood Challenge launch.
As we were settling in to the room, I noticed the event Twitter hashtag was posted on the marquee next to me. I took out my phone, loaded up my Twitter app and searched for the hashtag so I could monitor and respond to comments from the audience.
My fellow panelists were a bit older than me and very traditional. Just as the panel started, I was passed a note from the moderator asking me to put my phone away.
As soon as I did, I became disconnected from the audience in the room.
How could that be? They were right in front of me.
But upon reviewing the hashtag feed after the panel it was apparent how it could be. Throughout the panel, audience members were tweeting how the panelists around me simply were not addressing the audience’s key concerns.
But the panelists were ignorant of this disconnect because they cut off our ability to monitor the audience’s pulse.
Ironically, my role on the panel was to talk about how to use social media to build community organization and mobilize action. I did mention in my comments how I could be using Twitter to do this at that very moment (I was subtle enough not to insult my moderator).
So if you see a panelist on his or her phone on a dais, before you think it’s rude, consider that it may be the exact opposite. It may be they are paying closer attention to you than you think.
Now is definitely different from then. And social media tools like Twitter make it so.